Hello everyone! I’m so excited to share Choice Hacking’s new YouTube channel, dedicated to exploring the ways the world’s biggest brands apply behavioral science and psychology to their customer experiences.

This week we’re looking at how WALMART became a retail juggernaut, using psychology and behavioral science — sometimes on purpose, sometimes unconsciously.

Click here for a direct link to watch it on YouTube, or you can watch it below. Enjoy!


How to use the thinking tools of billionaires, inventors, and CEOs

Source: Adobe Stock

Every day we’re presented with what seem like impossible challenges. Issues that you can’t crack, even after weeks, months, or years of trying.

How do you approach these challenges? Do you have a strategy that you follow, or do you just hope for the best? There’s a better way to solve impossible problems — improve the quality of your thinking.

Better thinking, problem-solving, and reasoning are skills. They can be developed through learning new frameworks and expanding our mental models.

To solve impossible problems, improve the quality of your thinking.

Lucky for us, brilliant thinkers have left behind proven ways…


I’m so excited to introduce the Choice Hacking podcast, a weekly show dedicated to exploring the ways behavioral science and psychology intersect with experience design, marketing, startups, and more.

If you enjoy the podcast, please consider subscribing and leaving a rating or review. Thanks!

Click here for a direct link to the episode

Listen and subscribe to the podcast: Apple, Spotify, Stitcher, Google Podcasts, and Simplecast.

EPISODE SUMMARY

There is no denying the size and influence that Walmart wields. It’s the world’s largest company by revenue, bringing in approximately 514 billion dollars per year. Walmart also employs 2.2 …


Hello everyone! I’m so excited to share Choice Hacking’s new YouTube channel, dedicated to exploring the ways the world’s biggest brands apply behavioral science and psychology to their customer experiences.

This week we’re looking at how TRADER JOE’S became America’s best-loved grocery chain using psychology and behavioral science.

Click here for a direct link to watch it on YouTube, or you can watch it below. Enjoy!


The Choice Hacking podcast is a show dedicated to exploring the ways behavioral science and psychology intersect with experience design, marketing, startups, and more.

Click here for a direct link to the episode

Listen and subscribe to the podcast: Apple, Spotify, Stitcher, Google Podcasts, and Simplecast.

EPISODE SUMMARY

People love Trader Joe’s. Calling it a cult brand might be an underestimation of people’s love for this quirky speciality grocery store chain. But the interesting thing about Trader Joe’s is that while its only about one-third the size of an average American grocery store, it manages to outsell all other American grocery stores by square foot.

Join me in this episode of…


Check out our new YouTube channel!

Hello everyone! I’m so excited to share sister-site Choice Hacking’s new YouTube channel, dedicated to exploring the ways the world’s biggest brands apply behavioral science and psychology to their customer experiences.

In each video, we use these real world examples to distill lessons that any business can apply to its customer experience — no matter the size or the industry. This week we’re looking at how PELOTON grew from a tiny startup to a fitness mega-brand using psychology and behavioral science.

Click here for a direct link to watch it on YouTube, or you can watch it below. Enjoy!


How to avoid the dark side of storytelling in business, marketing, and life

Source: Adobe Stock

“Everything — faith, science, love — needs a story for people to find it plausible. No story, no sale.”

— Adam Gopnik, journalist

Nothing beats a good story — they’re seductive, enchanting, and persuasive. Countless articles have been written about the power of storytelling, especially in business. But what happens when that story fudges the truth just a little to fit a narrative? Or glosses over complicated issues in favor of simplicity?

I’m all for storytelling in business. It’s a potent tool, but as the comic books say, “With great power comes great responsibility.” …


The psychology of curiosity — how it drives conversions, engagement, and sales

Source: Adobe Stock

Are you a Game of Thrones fan? If you’re not familiar with the show’s history, the much-anticipated final season was released after a two year break. In the previous season, writers had created shocking cliffhangers and plot twists. Fans couldn’t wait to find out what happened, but had to wait two years to get answers.


Check out our new YouTube channel!

Watch the video below:

I’m so excited to introduce the Choice Hacking YouTube channel, dedicated to exploring the ways the world’s biggest brands apply behavioral science and psychology to their experiences.

In each video, we unpack lessons that any business can apply — no matter the size or the industry.

If you enjoy the video, please consider liking and subscribing so more people can find our content, and you get notified whenever a new video is released — our goal for this video is to hit 500 likes, and every single one counts! :)

Click here for a direct link to the episode

Here’s how IKEA became the world’s largest furniture retailer…


Check out our new YouTube channel!

I’m so excited to introduce the Choice Hacking YouTube channel, dedicated to exploring the ways the world’s biggest brands apply behavioral science and psychology to their experiences.

In each video, we unpack lessons that any business can apply — no matter the size or the industry.

If you enjoy the video, please consider liking and subscribing so more people can find our content, and you get notified whenever a new video is released — our goal for this video is to hit 500 likes, and every single one counts! :)

Click here for a direct link to the episode

Did you know that people consider good-looking individuals more intelligent…

Jennifer Clinehens

Behavior change strategist. Use science and psychology to improve design, CX, UX, marketing, habits — subscribe at https://choicehacking.com/freenewsletter/

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store