How to use the persuasive power of crowds

Photo by C D-X on Unsplash

I’m so excited to introduce the Choice Hacking podcast, a weekly show dedicated to exploring the ways behavioral science and psychology intersect with experience design, marketing, startups, and more.

If you enjoy the podcast, please consider subscribing and leaving a rating or review. Thanks!

Click here for a direct link to the episode

Listen and subscribe to the podcast: Apple, Spotify, Stitcher, Google Podcasts, and Simplecast.

EPISODE SUMMARY

In any customer experience, we ask people to make a lot of choices. Often these decisions are low risk, like what color to choose or how much memory your new phone needs. For options that don’t carry too much risk, it’s easy to…


How to use the thinking tools of billionaires, inventors, and CEOs

Photo by Cristina Gottardi on Unsplash

Every day we’re presented with what seem like impossible challenges. Issues that you can’t crack, even after weeks, months, or years of trying.

How do you approach these challenges? Do you have a strategy that you follow, or do you just hope for the best? There’s a better way to solve impossible problems — improve the quality of your thinking.

Better thinking, problem-solving, and reasoning are skills. They can be developed through learning new frameworks and expanding our mental models.

To solve impossible problems, improve the quality of your thinking.

Lucky for us, brilliant thinkers, creators, entrepreneurs, and philosophers have…


Don’t become a victim of these systematic errors in thinking

Photo by Jake Young on Unsplash

What Are Cognitive Biases?

A cognitive bias is a systematic error in thinking. It also works as a mental shortcut to making decisions or judgements. Everyone is susceptible to cognitive bias, no matter their age, gender, or cultural background.

Why do cognitive biases exist? Our brains need to take in an incredible amount of information but it also wants to save as much thinking energy as possible. So, it relies on generalities or rules of thumb (also called heuristics) to help it make hard decisions fast.

You can think of a cognitive bias as an information filter, through which objective information flows and is…


How behavioral science can help deliver brand stories that create meaning for customers

Photo by Eye for Ebony on Unsplash

“People spend money where and when they feel good.” — Walt Disney

Whether you’re designing a single touchpoint or trying to shape an entire customer journey, you want to create experiences that are seamless, functional, and inspire action. But there’s something else, an “X factor,” that the best customer experiences share. What is it? Meaning, driven by emotion.

According to the Havas Meaningful Brands study, people wouldn’t care if 77% of brands disappeared tomorrow. There’s clearly a disconnect between the utility of an experience and the meaning of an experience for many customers. It’s important that your experience is functional…


And how Netflix, Amazon, DuoLingo, Costco, and Warby Parker apply this principle to perfection

Photo by Ekaterina Shevchenko on Unsplash

Did you know, that if you want someone to do you a favor often the best way to get it is by doing something for them first? Once they’ve seen you give them a gift or perform an act of kindness toward them, they’re more likely to do you one in return.

Having ulterior motives for doing favors isn’t exactly ethical, but it does work. Why is that? It’s down to a psychological persuasion principle known as reciprocity.

What is Reciprocity?

Reciprocity is the social norm of responding to a positive action with another positive action. …


Use the thinking tool of philosophers, inventors, and billionaires

Photo by Sean Pollock on Unsplash

No matter your field of expertise, every day you’re presented with seemingly impossible challenges. Issues that you or your company can’t seem to crack, even after weeks, months, or years of trying.

How do you approach these impossible challenges? Do you have a strategy that you follow, or do you just hold a brainstorming session and hope for the best? Do you tell yourself, “Think harder!” and pray inspiration will strike?

There’s a better way to solve problems like these — improve the quality of your thinking. Better thinking, problem-solving, and reasoning are skills. …


Why you might benefit from changing the way you pay

Photo by Kelly Sikkema on Unsplash

Have you ever heard of the Envelope Budgeting Method? It’s a financial management system built on putting cash into separate envelopes for different parts of their budget. For example, I might put $200 in an envelope marked “groceries” or $50 into an envelope marked “water bill.” This budgeting method can be useful for those who feel their money seems to “slip away” on small purchases.

There are a few reasons why using cash might make it easier for people to stick to a budget. One is a behavioral science principle called the Cashless Effect.

What is the Cashless Effect?

The Cashless Effect states that the…


Photo by Joshua Rawson-Harris on Unsplash

“People spend money where and when they feel good.”

— Walt Disney

Whether you’re designing a single touchpoint or trying to shape an entire customer journey, you want to create an experience that persuades, influences, and inspires action.

But there’s something else, an “X factor,” that the best customer experiences share. What is it? Emotion.

Emotion is the X factor of great customer experiences.


What casinos, malls, and retailers do to keep you spending

Photo by Kvnga on Unsplash

Have you ever walked into a mall or a big-box store — like a Walmart, Target, or IKEA — and found yourself shopping for hours instead of minutes?

For example, if you’ve visited an IKEA warehouse, you might’ve noticed that there are no (working) clocks or windows once you’re inside the store. Most malls have limited skylights and few windows. This exclusion of daylight is an old trick borrowed from casino design. Many casinos don’t have clocks or windows, in the hope that gamblers will lose track of how long they’ve been at the table.

Why? It’s because casinos, malls…


And What It Can Teach Us About Creating Better Experiences

Photo by Mollie Sivaram on Unsplash

If there’s a company synonymous with a seamless customer experience, it’s Netflix. Over the past two decades, the platform has become the default entertainment source for many. Fifteen percent of the world’s web traffic goes to Netflix, and during the first few months of the pandemic, streaming traffic increased another 12%.

Netflix has grown from a plucky startup to a company with a market value of $247 billion. And that growth mainly came from subscriber acquisition. As of 2020, the platform had more than 200 million total customers. …

Jennifer Clinehens

Behavior change strategist. Use science and psychology to improve design, CX, UX, marketing, habits — subscribe at https://choicehacking.com/freenewsletter/

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store