“[Sports] give people a sense of having lived other lives...
When sports are at their best, the spirit of the fan merges with the spirit of the athlete.”
— Phil Knight, Co-founder of Nike
Founded in 1964, Nike — originally called Blue Ribbon Sports — started with only $1200 in…
What if I told you that the world’s third-largest retailer was a members-only bulk buy warehouse?
According to Deloitte’s 2021 Global Powers of Retailing report, Costco is the third-largest retailer in the world, behind only Walmart and Amazon. The brand brings in an incredible $152.7 billion every year.
That’s pretty…
A cognitive bias is a systematic error in thinking. It also works as a mental shortcut to making decisions or judgements. Everyone is susceptible to cognitive bias, no matter their age, gender, or cultural background.
Why do cognitive biases exist? Our brains need to take in an incredible amount of…
Apple. Gymshark. MrBeast.
On the surface, it might not look like these brands have much in common. But what if I told you that there was a persuasion principle that connected all three?
Their success is down to many factors, but all three use a psychology principle called Social Proof…
Starbucks has created the biggest coffee brand in history, by repositioning the humble cup of joe into a premium product that introduced coffee culture to millions around the world. As former CEO Howard Schultz put it:
“Starbucks has a role and a meaningful relationship with people that is not only…
Walmart is a monster. It’s the world’s biggest retailer, raking in 514 billion dollars in 2019 alone. It employs 2.2 million people — that makes it the world’s second largest employer. It’s behind only the U.S. Department of Defense and ahead of the People’s Liberation Army in China.
You might…
No matter your field of expertise, every day you’re presented with seemingly impossible challenges. Issues that you or your company can’t seem to crack, even after weeks, months, or years of trying.
How do you approach these impossible challenges? Do you have a strategy that you follow, or do you…
There are few brands as groundbreaking and industry making as Tesla. Lots of companies have tried — and failed — to create an electric car that was widely adopted, but Tesla not only made electric cars mainstream, it made them sexy.
Hello everyone! I’m so excited to share Choice Hacking’s new YouTube channel, dedicated to exploring the ways the world’s biggest brands apply behavioral science and psychology to their customer experiences.
This week we’re looking at how WALMART became a retail juggernaut, using psychology and behavioral science — sometimes on purpose, sometimes unconsciously.
Click here for a direct link to watch it on YouTube, or you can watch it below. Enjoy!
Every day we’re presented with what seem like impossible challenges. Issues that you can’t crack, even after weeks, months, or years of trying.
How do you approach these challenges? Do you have a strategy that you follow, or do you just hope for the best? …
Behavior change strategist. Use science and psychology to improve design, CX, UX, marketing, habits — subscribe at https://choicehacking.com/freenewsletter/
