And why “memories make sales” — Imagine you’ve snagged a face serum after it’s gone viral on TikTok. The serum promised fantastic results, but only if you used it every night. You were really excited to see your skin transform, so you used the serum every night… for a few days. Then your old skincare habits…

Humans like our behaviors to stay consistent with the image we hold of ourselves. For example, someone who sees themselves as athletic is more likely to join an amateur sports league than those who don’t see themselves as active. That’s why getting ourselves to make a commitment to future behavior…

In 2009, a viral video almost destroyed Domino's Pizza. But with some hard work, difficult choices, and a bit of psychology, they managed to go from being the world’s worst pizza chain to the biggest — with 17, 000 stores in 90 countries as of 2022. Dominos’ PR Crisis Begins In one of the…

And how you can steal their strategies to make your product a habit — My seven-year-old dog has been struggling with arthritis in her elbow, so our vet recently recommended YuMOVE — a joint supplement for dogs. As you can imagine, pet health is an emotional subject for many folks. We want to take good care of our pets, but it’s not easy to…

How this psychological principle can help grow your brand — Have you ever prepared for a weather (or pandemic-related) emergency by going to the grocery store? Have you noticed the first item to sell out is almost always toilet paper? Toilet paper is a big, bulky, and universally used item. It’s easy to spot in someone’s basket, which makes buying…

Watching what users do, not just what you think they’ll do can transform your customer experience. And often a tiny tweak can make a huge difference to the bottom line. …

How memories make brands (and how brands can make memories) — If you’re a marketer, you’re in the memory-making business. (Whether you realize it or not.) Because even the most brilliant brands, products, apps, and campaigns will fail if they’re forgettable. Brilliant, but Forgettable Do you remember the last time you bought a new product? …

Red Bull’s growth is a masterclass in customer psychology — Since Red Bull launched in 1987, it’s sold more than 100 billion cans. Every year, it sells about 15,000 cans every single minute (that’s about 8 billion a year). Its logo is recognized around the world, not only on its cans but also on its Formula 1 team cars. But…

And a simple tool to help you beat it — A TikTok came across my FYP (For You Page) recently that illustrated one of my favorite sayings about behavioral science-powered customer experience: Watch what customers do, not what they say they do.