Hello everyone! I’m so excited to share sister-site Choice Hacking’s new YouTube channel, dedicated to exploring the ways the world’s biggest brands apply behavioral science and psychology to their customer experiences.

In each video, we use these real world examples to distill lessons that any business can apply to its customer experience — no matter the size or the industry. This week we’re looking at how PELOTON grew from a tiny startup to a fitness mega-brand using psychology and behavioral science.

Click here for a direct link to watch it on YouTube, or you can watch it below. Enjoy!

“Everything — faith, science, love — needs a story for people to find it plausible. No story, no sale.”

— Adam Gopnik, journalist

Nothing beats a good story — they’re seductive, enchanting, and persuasive. Countless articles have been written about the power of storytelling, especially in business. But what happens when that story fudges the truth just a little to fit a narrative? Or glosses over complicated issues in favor of simplicity?

I’m all for storytelling in business. It’s a potent tool, but as the comic books say, “With great power comes great responsibility.” …

Are you a Game of Thrones fan? If you’re not familiar with the show’s history, the much-anticipated final season was released after a two year break. In the previous season, writers had created shocking cliffhangers and plot twists. Fans couldn’t wait to find out what happened, but had to wait two years to get answers.

Watch the video below:

I’m so excited to introduce the Choice Hacking YouTube channel, dedicated to exploring the ways the world’s biggest brands apply behavioral science and psychology to their experiences.

In each video, we unpack lessons that any business can apply — no matter the size or the industry.

If you enjoy the video, please consider liking and subscribing so more people can find our content, and you get notified whenever a new video is released — our goal for this video is to hit 500 likes, and every single one counts! :)

Click here for a direct link to the episode

Here’s how IKEA became the world’s largest furniture retailer…

I’m so excited to introduce the Choice Hacking YouTube channel, dedicated to exploring the ways the world’s biggest brands apply behavioral science and psychology to their experiences.

In each video, we unpack lessons that any business can apply — no matter the size or the industry.

If you enjoy the video, please consider liking and subscribing so more people can find our content, and you get notified whenever a new video is released — our goal for this video is to hit 500 likes, and every single one counts! :)

Click here for a direct link to the episode

Did you know that people consider good-looking individuals more intelligent…

I’m so excited to introduce the Choice Hacking podcast, a show dedicated to exploring the ways behavioral science and psychology intersect with experience design, marketing, startups, and more.

If you enjoy the podcast, please consider subscribing and leaving a rating or review. Thanks!

Click here for a direct link to the episode

Listen and subscribe to the podcast: Apple, Spotify, Stitcher, Google Podcasts, and Simplecast.

You can also get our latest episodes on YouTube, click here to subscribe to our channel.

EPISODE SUMMARY

Most people hate to exercise. But why? What makes it so terrible? Well, it has a lot to do with the benefits being so far away.

You’ve likely…

Have you ever been in a meeting and watch as a new email pops up on your phone, with that fear-inducing symbol “❗”?

That little red exclamation point has a mysterious power over our attention. Suddenly, you’ve stopped listening to whoever’s speaking, stopped thinking about how you might contribute some value in the meeting, and all you can think about is, “What’s the emergency?!”

You probably opened the email right away, and whatever task needed to get done jumped to the front of your mind. …

What if I told you that the world’s third-largest retailer was a members-only bulk-buy warehouse?

It’s hard to believe, but according to Deloitte’s 2021 Global Powers of Retailing report, Costco is the third-largest retailer in the world, trailing only Walmart and Amazon. The brand brings in an incredible $152.7 billion every year, despite limited advertising and an annual membership fee of between $60 and $120.

Costco’s business model is counter-intuitive:

• It charges people to shop.
• The store experience is best described as “bare bones.”
• Most products are sold in laughably large amounts.

Nevertheless, as FastCompany put it “[Costco] succeeds because…