One of the biggest challenges in design marketing is empathy — feeling what your customers feel. Why is it so important to have empathy for your customers? It’s down to a cognitive bias called the False Consensus Effect. What is the False Consensus Effect? This principle describes peoples’ tendency to think that our own beliefs, behaviors…

Have you ever worked for a company where all your new ideas were shot down? It probably wasn’t because people didn’t like your ideas. They were fearful of these new ideas — knowingly or not. They were used to the way things were — the status quo — and didn’t…

Behavioral Science is a hot topic — but according to Choice Hacking research, more than 50% of agencies in the US and the UK don’t know where it fits, how it can help them, or — most importantly — how to hire for it inside an agency environment. Most folks…

I recently asked US and UK-based advertising professionals if/how they use Behavioral Science in their businesses. And the vast majority (53%) said “we see the potential but aren’t sure how to action it.” To help creative agencies get started applying Behavioral Science, I put together these 27 thought-starter questions (…

How did the Mini go from being a post-war budget saver to one of the most beloved cars on Earth? It’s not as fast as a Lamborghini or as sexy as a Ferrari. It’s not as tough as a Jeep or as fancy as a Mercedes. But, unsurprisingly, Mini (and…

Have you ever fallen into this sneaky thinking trap? Let’s say your interviewing two people for the same job: ✅ Person A is extremely qualified and experienced. …

And why “memories make sales” — Imagine you’ve snagged a face serum after it’s gone viral on TikTok. The serum promised fantastic results, but only if you used it every night. You were really excited to see your skin transform, so you used the serum every night… for a few days. Then your old skincare habits…

Humans like our behaviors to stay consistent with the image we hold of ourselves. For example, someone who sees themselves as athletic is more likely to join an amateur sports league than those who don’t see themselves as active. That’s why getting ourselves to make a commitment to future behavior…

In 2009, a viral video almost destroyed Domino's Pizza. But with some hard work, difficult choices, and a bit of psychology, they managed to go from being the world’s worst pizza chain to the biggest — with 17, 000 stores in 90 countries as of 2022. Dominos’ PR Crisis Begins In one of the…