Spotify, the Swedish music streaming service, has one of the most admired digital experiences in the world. With more than 570 million monthly active users and an impressive 226 million paying subscribers, it’s an easy-to-use, fun, and effective platform. But how did this streamer become one of the world’s biggest…

Do you have a good grasp on the basics of marketing psychology and behavioral science, but just need a few thought starters to get going? Here are 26 ideas and examples that can help: Use social proof by displaying customer reviews and testimonials on your website and in your marketing…

More and more online learning has become an inescapable part of students’ lives (no matter their age). Learning online can bring us great flexibility, but it also has big challenges: It’s hard for students to stay engaged when the rest of the internet is just a click away. Students forget…

Steal the secrets of this masterclass in marketing psychology… 🧠 This welcome email from Jones Road Beauty has a lot to love (and some things I’d change). Here’s the psychology behind what works & what doesn’t 👇 You can watch the video breakdown below, or keep reading for a summary.

What is a Behavioral Barrier? Behavioral barriers are the psychological, emotional, or cognitive challenges that can stop customers from doing what we want them to do (whether that’s engaging with our app, buying our product, and more). When we’re applying behavioral science and marketing psychology to an experience, it’s critical that we start to figure…

In 1997, a marketing genius named Sidney Frank built a brand that went from $0 in sales to being sold for $2 billion in an all-cash deal to Bacardi. In only eight years. Unsurprisingly, Frank used psychology and behavioral science to do it (whether he knew it or not)… Prefer…

Unless you’re living under a rock, you’ve heard that Meta just released its Twitter knock-off called Threads. We’re witnessing a fascinating marketing case study in real-time. Here’s why this time, we’ve finally found our Twitter killer. Why Threads Will Succeed Where Others Have Failed The big challenge with any new social media platform is getting a critical mass…

Psychological pricing is a technique that leverages the flawed human decision-making process to create prices for products. Basically, research says that people don’t really know how much something should cost. We use our environment and context clues to try and figure out if a price is “fair.” A “good price”…

Part One of the ultimate guide to Duolingo’s use of behavioral science and design — Duolingo is one of the world’s most successful learning-based businesses. In 2022, it made nearly half a billion dollars in revenue (a 46% increase from the year prior) and had 16.3M daily active users. Maybe its success isn’t surprising — there are lots of reasons to want to learn a…