This Brilliant Email Nails Customer Behavior Change

And how you can steal their strategies to make your product a habit

Jennifer Clinehens
5 min readJan 1


Source: Adobe Stock

My seven-year-old dog has been struggling with arthritis in her elbow, so our vet recently recommended YuMOVE — a joint supplement for dogs.

As you can imagine, pet health is an emotional subject for many folks. We want to take good care of…



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