NEW VIDEO: Three genius Halo Effect examples from McDonald’s, Nike, and Crocs

I’m so excited to introduce the Choice Hacking YouTube channel, dedicated to exploring the ways the world’s biggest brands apply behavioral science and psychology to their experiences.

In each video, we unpack lessons that any business can apply — no matter the size or the industry.

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Did you know that people consider good-looking individuals more intelligent, more successful, and more popular? That studies even shown that attractive people get lighter prison sentences when judged for the same crime as an unattractive person?

It’s all down to a cognitive bias known as the Halo Effect.

But the best brands know you can’t just slap a celebrity on the front of your product and expect it to sell.

In this video, we’re going to break down some Halo Effect marketing examples and turn those into lessons about how you can use psychology and behavioral science to grow your brand — just like how McDonald’s, Nike, and Crocs used the Post Malone Halo Effect, the Travis Scott Halo Effect, and the Michael Jordan Halo Effect to grow their brands.

Suggest and vote on companies for future videos:


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Jennifer Clinehens

Jennifer Clinehens


Behavior change strategist. Use science and psychology to improve design, CX, UX, marketing, habits — subscribe at