NEW Podcast Episode 110: How Peloton used Psychology to Perfect Its Experience

I’m so excited to introduce the Choice Hacking podcast, a show dedicated to exploring the ways behavioral science and psychology intersect with experience design, marketing, startups, and more.

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EPISODE SUMMARY

You’ve likely heard the old saying no pain, no gain, but the thing is, our brains hate sacrificing near-term pain for long-term gain. But for many Peloton owners, their indoor cycling workout has gone from being a burden to becoming an addiction.

How has Peloton gotten people who have struggled to exercise for so long — people like me and maybe like you as well — to commit to regular workouts? Well, Peloton isn’t just a bike — it’s a social fitness game that uses psychology and behavioral science to hook its users.

Join me as we unpack the psychology and behavioral science principles that helped Peloton gain a cult following — and how you can apply some of their strategies to your own business.

As always, I thank you for listening to the Choice Hacking podcast! If you enjoyed the podcast, please consider leaving an honest review and hitting the subscribe button so you never miss an episode.

EPISODE NOTES

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Behavior change strategist. Use science and psychology to improve design, CX, UX, marketing, habits — subscribe at https://choicehacking.com/freenewsletter/