NEW Podcast Episode 110: How Peloton used Psychology to Perfect Its Experience

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Most people hate to exercise. But why? What makes it so terrible? Well, it has a lot to do with the benefits being so far away.

You’ve likely heard the old saying no pain, no gain, but the thing is, our brains hate sacrificing near-term pain for long-term gain. But for many Peloton owners, their indoor cycling workout has gone from being a burden to becoming an addiction.

How has Peloton gotten people who have struggled to exercise for so long — people like me and maybe like you as well — to commit to regular workouts? Well, Peloton isn’t just a bike — it’s a social fitness game that uses psychology and behavioral science to hook its users.

Join me as we unpack the psychology and behavioral science principles that helped Peloton gain a cult following — and how you can apply some of their strategies to your own business.

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Behavior change strategist. Use science and psychology to improve design, CX, UX, marketing, habits — subscribe at