How Uber Used Psychology to Manipulate Its Drivers
What we can learn from Uber’s ethical mistakes
Published in
7 min readAug 17, 2022
Available in 600 cities spread across 65 countries with more than 75 million users, Uber has become the default transport choice for many.
The scale and speed of adoption have been incredible, and Uber cites its unique business model and experience as the drivers.
