The Cocktail Party Effect: How personalization gets customers hooked on your brand

Everyone’s chasing a personalized experience — but do you know why customers crave it?

Photo by Fabio Spinelli on Unsplash
Photo by Scott Warman on Unsplash

What is the Cocktail Party Effect?

How do our brains decide what information to pay attention to?

What is “true personalization”?

Photo by Brooke Lark on Unsplash

How to apply the Cocktail Party Effect to your customer experience

1. Get specific about your customer’s world

Example of the Cocktail Party Effect in action: Monica Vinader

Source: Campaign Monitor

2. Personalize your marketing’s visuals, copy, and message

Source: Monetate eCommerce Quarterly Report

3. Go deeper with data — and be transparent

An example of the Cocktail Party Effect in action: EasyJet

Source: Campaign Monitor

The bottom line

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