What is the Cobra Effect?

The road to hell is paved with good intentions…

Jen Clinehens
Choice Hacking
Published in
3 min readJan 4, 2022

--

Source: Adobe Stock

What is the Cobra Effect?

The Cobra Effect, also called Perverse Incentives, describes unintended negative consequences when a reward or incentive is offered to solve a problem.

The story goes that many years ago, in colonial India, there was a cobra infestation in the city…

--

--

Jen Clinehens
Choice Hacking

ChoiceHackingIdeas.com // Brands win when they know what makes buyers tick (behavioral science, psychology, AI)