How Netflix uses psychology to perfect its customer experience
Decoding the science behind the features that keep you binging
Published in
6 min readOct 30, 2019
“If the Starbucks secret is a smile when you get your latte, [Netflix’s secret] is that the Web site adapts to the individual’s taste.”
- Reed Hastings
If there’s a company that’s synonymous with a seamless customer experience, it’s Netflix. It has become the defacto…