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Jen Clinehens (MS/MBA): Choice Hacking

Featured Book

Choice Hacking: How to Use Psychology and Behavioral Science to Create an Experience That Sings

Choice Hacking: How to Use Psychology and Behavioral Science to Create an Experience That Sings

Use psychology and behavioral science to create a better customer experience.

2020

Jennifer L. Clinehens

Jennifer L. Clinehens

Stories

Jen Clinehens (MS/MBA): Choice Hacking

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Mar 2

It’s Harder Than Ever to Get Attention Online (Here’s How to Do It Anyway)…

Revealing the psychological framework I used to grow my consultancy Choice Hacking to 45M+ views, listens, and reads…

It’s Harder Than Ever to Get Attention Online (Here’s How to Do It Anyway)…

Jen Clinehens (MS/MBA): Choice Hacking

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Feb 2

How to Start a Consulting Business From Scratch (5 Simple Steps)

If you’re thinking about starting a consulting business this year, there are 5 simple steps that can get you there:

How to Start a Consulting Business From Scratch (5 Simple Steps)

Jen Clinehens (MS/MBA): Choice Hacking

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Jan 20

How Xerox Created a $10B Market with One Simple Psychology Principle

It’s easier to say yes when you have nothing to lose.

How Xerox Created a $10B Market with One Simple Psychology Principle

Jen Clinehens (MS/MBA): Choice Hacking

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Jan 15

How Vuori Used Buyer Psychology to Build a $4B Brand

The Story of Vuori

Jen Clinehens (MS/MBA): Choice Hacking

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Jan 6

How Patagonia Made $543M with This Brilliant Psychological Move

The best way to get attention is by being different — even if it feels uncomfortable or risky at the time.

How Patagonia Made $543M with This Brilliant Psychological Move

Jen Clinehens (MS/MBA): Choice Hacking

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Jan 5

Welcome to Everyone’s Social Media Flop Era.

Look, if there’s one thing I hate it’s marketers proclaiming something in marketing is “dead.” Because it rarely ever is.

Welcome to Everyone’s Social Media Flop Era.

Jen Clinehens (MS/MBA): Choice Hacking

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Dec 15, 2025

Why Burberry Burned $13M of Its Own Products

Creating urgency is a surefire way to drive demand. But how you use it can make or break your brand.

Why Burberry Burned $13M of Its Own Products

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Choice Hacking

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Jen Clinehens (MS/MBA): Choice Hacking

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Dec 10, 2025

How the Starbucks Rewards App Used Psychology to Perfect Its Experience

It’s safe to say that Starbucks is a leader in retail customer experience. But its loyalty app — Starbucks Rewards — is no slouch either…

How the Starbucks Rewards App Used Psychology to Perfect Its Experience

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Choice Hacking

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Jen Clinehens (MS/MBA): Choice Hacking

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Dec 9, 2025

5 Easy Ways to Use Psychological Pricing (That Won’t Destroy Your Brand)

Psychological pricing is a technique that leverages the flawed human decision-making process to create prices for products.

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Choice Hacking

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Jen Clinehens (MS/MBA): Choice Hacking

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May 17, 2024

Maximizing Value: How to Leverage Psychology to Raise Your Prices

Clients often ask me, “How can we charge more?” The answer is simple:

Maximizing Value: How to Leverage Psychology to Raise Your Prices

Jen Clinehens (MS/MBA): Choice Hacking

Jen Clinehens (MS/MBA): Choice Hacking

Book Author

👋I grow $1M solo brands w/ buyer psychology & AI ✨$250M for clients like McDonald’s, Microsoft 👇Free Resources to Grow Your Business👇 links.choicehacking.com

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