Here’s their cheatsheet for creating a brand people obsess over

In 1954, Walt Disney did something a little crazy.

A successful filmmaker, he took a break from the movies and decided to create a theme park. Disney bought 160 acres in rural Anaheim, California, and started building Disneyland.

Walt Disney had some ambitious ideas, so he assembled a team of…

The road to hell is paved with good intentions…

What is the Cobra Effect?

The Cobra Effect, also called Perverse Incentives, describes unintended negative consequences when a reward or incentive is offered to solve a problem.

The story goes that many years ago, in colonial India, there was a cobra infestation in the city of Delhi. So the British created a bounty for cobra…

Use the thinking tool of philosophers, inventors, and billionaires

Every day we’re presented with seemingly impossible challenges. Issues that you or your company can’t seem to crack. Even after weeks, months, or sometimes years of trying.

How do you approach these challenges? Do you have a strategy that you follow, or do you just hold a brainstorming session and…

And how you can steal some of its secrets…

What if I told you that the world’s third-largest retailer was a members-only bulk buy warehouse?

According to Deloitte’s 2021 Global Powers of Retailing report, Costco is the third-largest retailer in the world, behind only Walmart and Amazon. The brand brings in an incredible $152.7 billion every year.

That’s pretty…

Jennifer Clinehens

Behavior change strategist. Use science and psychology to improve design, CX, UX, marketing, habits — subscribe at

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