How behavioral science can help deliver brand stories that create meaning for customers

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“People spend money where and when they feel good.” — Walt Disney


And how Netflix, Amazon, DuoLingo, Costco, and Warby Parker apply this principle to perfection

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What is Reciprocity?


Use the thinking tool of philosophers, inventors, and billionaires

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And how brands like Amazon, Warby Parker, and Duolingo benefit

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Source: Giphy


Why you might benefit from changing the way you pay

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What is the Cashless Effect?


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“People spend money where and when they feel good.”

— Walt Disney

Emotion is the X factor of great customer experiences.


What casinos, malls, and retailers do to keep you spending

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And What It Can Teach Us About Creating Better Experiences

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Using the thrill of novelty, disorganized bins, and inconvenient store locations

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1. Scarcity Effect and the Thrill of Novelty in Bulla Bulla


How this “Golden Rule” of behavior change can help you create habits that work for you, not against you

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Studies show that up to 43% of our daily actions are habits — actions performed without conscious thought.

Jennifer Clinehens

Behavior change strategist. Use science and psychology to improve design, CX, UX, marketing, habits — subscribe at https://choicehacking.com/newsletter/

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