Don’t become a victim of these systematic errors in thinking

What Are Cognitive Biases?

A cognitive bias is a systematic error in thinking. It also works as a mental shortcut to making decisions or judgements. Everyone is susceptible to cognitive bias, no matter their age, gender, or cultural background.

Why do cognitive biases exist? Our brains need to take in an incredible amount of…

And how you can apply these principles to your own business

Starbucks has created the biggest coffee brand in history, by repositioning the humble cup of joe into a premium product that introduced coffee culture to millions around the world. As former CEO Howard Schultz put it:

“Starbucks has a role and a meaningful relationship with people that is not only…

Hello everyone! I’m so excited to share Choice Hacking’s new YouTube channel, dedicated to exploring the ways the world’s biggest brands apply behavioral science and psychology to their customer experiences.

This week we’re looking at how WALMART became a retail juggernaut, using psychology and behavioral science — sometimes on purpose, sometimes unconsciously.

Click here for a direct link to watch it on YouTube, or you can watch it below. Enjoy!

Jennifer Clinehens

Behavior change strategist. Use science and psychology to improve design, CX, UX, marketing, habits — subscribe at

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