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Jen Clinehens

Featured Book

Choice Hacking: How to Use Psychology and Behavioral Science to Create an Experience That Sings

Choice Hacking: How to Use Psychology and Behavioral Science to Create an Experience That Sings

Use psychology and behavioral science to create a better customer experience.

2020

Jennifer L. Clinehens

Jennifer L. Clinehens

Stories

Jen Clinehens
in
Choice Hacking

Maximizing Value: How to Leverage Psychology to Raise Your Prices

Clients often ask me, “How can we charge more?” The answer is simple:

May 17

Maximizing Value: How to Leverage Psychology to Raise Your Prices

May 17

Jen Clinehens
in
Choice Hacking

AG1 Athletic Green: “Benefits” Email Psychology Breakdown

🧠 This education email from AG1 Athletic Greens has a lot to love (and some things I’d change). Here’s the psychology behind what works &…

Apr 10

AG1 Athletic Green: “Benefits” Email Psychology Breakdown

Apr 10

Jen Clinehens
in
Choice Hacking

Use This Framework for Fascinating & Memorable Presentations (Backed by Science)

Most people hate presenting.

Mar 28

Use This Framework for Fascinating & Memorable Presentations (Backed by Science)

Mar 28

Jen Clinehens
in
Choice Hacking

The Hidden Dangers of Hindsight Bias: When the Past Deceives

What is Hindsight Bias?

Mar 28

The Hidden Dangers of Hindsight Bias: When the Past Deceives

Mar 28

Jen Clinehens
in
Choice Hacking

What is the Blemishing Effect? Why Imperfections Aren’t Always Bad

🧠 What is the Blemishing Effect?

Mar 28

What is the Blemishing Effect? Why Imperfections Aren’t Always Bad

Mar 28

Jen Clinehens
in
Choice Hacking

5 Surprising Writing Tips To Make Your Words Fascinating (Backed by Science)

Writing.

Jan 9

5 Surprising Writing Tips To Make Your Words Fascinating (Backed by Science)

Jan 9

Jen Clinehens
in
Choice Hacking

The Psychology Behind Quibi’s $2B Fail

It’s one of the biggest fails in business history — Quibi.

Jan 3

The Psychology Behind Quibi’s $2B Fail

Jan 3

Jen Clinehens
in
Choice Hacking

Aldi’s psychological secrets for rapid growth

Aldi — a “limited assortment” discount grocer with a cult following — is the fastest-growing grocer in both the US and the UK.

Nov 29, 2023

Aldi’s psychological secrets for rapid growth

Nov 29, 2023

Jen Clinehens
in
Choice Hacking

How Spotify Used Psychology to Perfect Its Experience

Spotify, the Swedish music streaming service, has one of the most admired digital experiences in the world.

Nov 27, 2023

How Spotify Used Psychology to Perfect Its Experience

Nov 27, 2023

Jen Clinehens
in
Choice Hacking

26 Ways to Use Psychology in Your Marketing (with Examples)

Do you have a good grasp on the basics of marketing psychology and behavioral science, but just need a few thought starters to get going?

Nov 14, 2023

26 Ways to Use Psychology in Your Marketing (with Examples)

Nov 14, 2023

Jen Clinehens

Jen Clinehens

Book Author

ChoiceHackingIdeas.com // Brands win when they know what makes buyers tick (behavioral science, psychology, AI)

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