Published inChoice HackingMaximizing Value: How to Leverage Psychology to Raise Your PricesClients often ask me, “How can we charge more?” The answer is simple:May 17, 20243May 17, 20243
Published inChoice HackingAG1 Athletic Green: “Benefits” Email Psychology Breakdown🧠 This education email from AG1 Athletic Greens has a lot to love (and some things I’d change). Here’s the psychology behind what works &…Apr 10, 20241Apr 10, 20241
Published inChoice HackingUse This Framework for Fascinating & Memorable Presentations (Backed by Science)Most people hate presenting.Mar 28, 20242Mar 28, 20242
Published inChoice HackingThe Hidden Dangers of Hindsight Bias: When the Past DeceivesWhat is Hindsight Bias?Mar 28, 2024Mar 28, 2024
Published inChoice HackingWhat is the Blemishing Effect? Why Imperfections Aren’t Always Bad🧠 What is the Blemishing Effect?Mar 28, 2024Mar 28, 2024
Published inChoice Hacking5 Surprising Writing Tips To Make Your Words Fascinating (Backed by Science)Writing.Jan 9, 20242Jan 9, 20242
Published inChoice HackingThe Psychology Behind Quibi’s $2B FailIt’s one of the biggest fails in business history — Quibi.Jan 3, 20241Jan 3, 20241
Published inChoice HackingAldi’s psychological secrets for rapid growthAldi — a “limited assortment” discount grocer with a cult following — is the fastest-growing grocer in both the US and the UK.Nov 29, 20232Nov 29, 20232
Published inChoice HackingHow Spotify Used Psychology to Perfect Its ExperienceSpotify, the Swedish music streaming service, has one of the most admired digital experiences in the world.Nov 27, 20231Nov 27, 20231
Published inChoice Hacking26 Ways to Use Psychology in Your Marketing (with Examples)Do you have a good grasp on the basics of marketing psychology and behavioral science, but just need a few thought starters to get going?Nov 14, 2023Nov 14, 2023